Ever since Google.Org announced its reorganization last month, I've been thinking about the types of resources that companies give away. Basically, companies mostly give away cash, products, or employee resources. Employee resources can be subdivided into time (labor) and talent (expertise). There are a few exceptions (including several detailed in this article that I wrote for onPhilanthropy a few years ago), but most corporate philanthropy (broadly defined) fits into these categories.
Google.Org, in the announcement cited above, suggested that, while it has been pleased with its efforts to support its philanthropic goals via cash donations, it has had the biggest impact when it has donated employee talent. As such, it plans to increase its focus on delivering impact via "engineers and technical talent".
This got me thinking about other companies that really get behind employee engagement as a key part of their philanthropic strategies. Of course, most companies (at least large ones) have volunteerism programs and most make at least some cash donations. However, which companies seek to make a social impact primarily via their employees' skills? What have been the results of these programs?
Thanks so much for your insights!